Skip to main content

Video Analytics 🆕

See how people watch the videos and courses you share: views, completion, drop-off points, and where viewers come from.

In this help doc

Video Analytics shows how people watch the videos you share: how many people watch, how much they watch, where they stop, and where they come from. This doc shows how to open Analytics, read the numbers, check a course, export a report, what viewers see, and how to choose what's counted.

Note: Video Analytics is available on the Enterprise plan. On the Enterprise plan, views of videos your team members share are also collected. On other plans, you see sample data and a pop-up with a Contact Us button.

Note: On a team, Analytics is available on the master account. Member accounts see a message to contact their master account admin.

Try this feature

Open Analytics

To open Analytics:

  1. Click Analytics at the bottom of the left menu. You see the content you've shared, with Views, Unique viewers, Avg completion, and Watch time at the top.

  2. Click a video in the list to open its details.

Clicking Analytics in the left menu and opening a video's details

You can also open a video's analytics from its project card. Click ⋯ on the card, then click Analytics. Course and Video Agent cards have the same menu item.

Opening the project card menu and pointing to Analytics

💡 Tip: On your video's share page, click Analytics next to Edit at the top.

 

Read the numbers

To read a video's numbers:

  1. Check Total Views and Unique Views at the top.

  2. Choose a period, such as Last 7 days, Last 28 days, Last 90 days, or Lifetime.

  3. Point to the ⓘ next to a card name to see what it means.

Checking a card's meaning and changing the period to Last 7 days

What each number means:

  • Total Views: a view counts once when playback starts. Playing again on the same page still counts as one view.

  • Unique Views: the number of different viewers who watched.

  • Engagement: the average percentage of the video that viewers watched.

  • Completion Rate: the percentage of viewers who watched the entire video.

  • Total Watch Time and Average Watch Time: the time spent watching, in total and per viewer.

Note: Data updates hourly, so today's numbers may be delayed by up to 1 hour. Your own views while signed in aren't counted. Viewing records are kept for 13 months.

 

See where viewers drop off

To see where viewers stop watching:

  1. Scroll to Viewer Drop-off. The chart shows how many viewers are still watching at each point of the video.

  2. Check Major Drop-off Points. It lists the biggest drops with Total entry users, Current viewers, and Retention rate.

Scrolling to Viewer Drop-off and Major Drop-off Points

 

See where views come from

To see where viewers came from:

  1. Scroll to Traffic sources. Each source shows Views, Unique viewers, Avg watch time, and Completion.

  2. Filter by Embedded pages, LMS, Links, or Direct.

  3. Scroll to Viewer distribution to see Distribution, Countries, and Devices.

The sources mean:

  • Embedded pages: plays in an embed. You see the full page address passed by the embed code.

  • Links: plays from a link on another page. You see the page the viewer clicked from, and many sites send only their domain.

  • Direct / unknown: no referrer was sent, for example links opened from messenger or desktop mail apps, bookmarks, or a typed address.

💡 Tip: Add UTM parameters to your share link to tell campaigns apart.

The Viewers table at the bottom lists each viewer's Progress, Status, Time Spent, and Last Activity. Viewers are shown as Anonymous unless they agreed to share their name and email (see What viewers see below).

Note: The Interactions tab is for interactive videos only. For other videos, it's grayed out.

 

Check a course

To check a course:

  1. Click Analytics at the bottom of the left menu, then click Course above the list.

  2. Click a course to open Course Analytics. The summary line shows the number of lessons and quizzes, the total length, the publish date, and the pass score.

  3. Check the course cards, such as Course Total Views, Course Unique Views, Course Engagement, and Course Completion Rate.

Course Analytics with course cards, Course progress, and Results

The course page also has:

  • Course progress: a bar chart of each lesson's completion rate and a table with each lesson's Views, Engagement, Avg watch time, and Completion.

  • Results: each viewer's Progress, Status, Time Spent, and Last Activity. In a course with quizzes, Status shows In progress, Pass, or Fail.

Click a row in Results to see Learner details: Course progress, Time spent, Lessons done, Last activity, and each lesson's Status, Progress, and Score.

To check a lesson:

  1. In Course progress, click a lesson.

  2. On Usage, check the lesson cards and Viewer Drop-off.

  3. Click Interactions to see Quiz Attempts, Quiz Pass Rate, Button Impressions, and Button CTR, with each viewer's results.

A lesson's analytics, switching from Usage to Interactions

Note: Interactions is available for lessons with quizzes or interactions only.

💡 Tip: To export course data, click Export Excel and choose Basic course analytics, Results, or Course progress.

 

Export a report

To download the data as an Excel file:

  1. Click Export Excel at the top right of the video's analytics.

  2. In Select report data, choose the data, such as Basic video analytics or Viewer drop-off.

  3. Click Confirm. The Excel file downloads.

Clicking Export Excel, checking Select report data, and clicking Confirm

 

What viewers see

Viewers are told that their viewing is measured:

  • On the share page, this notice appears under Copy link in the share box on the right: "Viewing records (segments watched, device, country, traffic source) are used by the owner of this video for viewing analytics."

  • On a phone, the notice is one line under the video.

  • In an embedded video, the notice is behind an ⓘ icon.

The viewing records notice under Copy link on the share page

Viewers are anonymous by default. If you turn on Show signed-in viewers' name and email, signed-in viewers see a consent card first:

  • Agree and watch: their name and email are shown in your analytics for that viewing.

  • Watch anonymously: their viewing is recorded anonymously.

Viewers can withdraw their consent at any time with Withdraw consent to share name and email.

 

Choose what's counted

To change your analytics settings:

  1. On a video's analytics, click the gear icon (Settings in Account) at the top right.

  2. In Analytics Settings, turn each setting on or off.

The Analytics Settings section in account settings

Analytics Settings has:

  • Exclude my own plays: your own plays are always excluded.

  • Exclude workspace members: plays by members of your workspace aren't counted.

  • Show signed-in viewers' name and email: shows a signed-in viewer's name and email only after they agree.

  • Delete viewer data: enter a viewer's email or anonymous ID, then click Delete to delete their analytics data.

FAQ

How soon do new views show up?
Data updates hourly. Today's numbers may be delayed by up to 1 hour.

Are plays from embeds and links counted?
Yes. Plays on the share page, in an embed, and from a SCORM package are counted. Traffic sources shows where they came from.

Do my own views count?
No. Your own views while signed in aren't counted, and your own previews in the editor aren't counted either.

How long is viewing data kept?
Viewing records are kept for 13 months.

Can I see who watched my video?
Viewers are anonymous by default. You see a viewer's name and email only if you turn on Show signed-in viewers' name and email and the signed-in viewer agrees.

Why is the Interactions tab grayed out?
Interactions are available for interactive videos only.

Which plan includes Video Analytics?
The Enterprise plan. On other plans, you see sample data and a pop-up with a Contact Us button.

Are videos my team members share counted?
Yes. On the Enterprise plan, views of videos your team members share are also collected.

Try this feature
Related Articles
Did this answer your question?